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INVESTOR UPDATE: JUNE 2023

Atlas Salt: Resilience and Market Superiority

Materials

Atlas Salt | Listed on: OTC:REMRF | TSX:SALT.VN

Let us thank you for being an Atlas Salt (TSXV: SALT) (OTCQB: REMRF) shareholder. As you are no doubt aware, SALT is the only publicly traded “pure salt play” in North America. And it is sitting on the only deposit in the eastern North American salt sector that could be brought into production anytime soon.

To help take this enticing deal over the “goal line”, Atlas Salt is expected to soon announce a new CEO.

Atlas has been very successful in building its brand in the equity markets while bringing the allure of salt to investors. Companies with the ability to communicate highly effectively to investors tower above the crowd, especially during challenging market periods when so many companies stumble. As a result, the Atlas brand is powerful and will continue to evolve and strengthen as more of the world learns about SALT.

Primed for Action

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Atlas Salt’s Great Atlantic Salt Project is a superior resource. Unusually shallow by industry standards with huge quantities of sodium chloride Indicated and Inferred, Great Atlantic is uniquely positioned on the west coast of Newfoundland to become the first new underground salt mine in North America in more than two decades.

Already armed with a Preliminary Economic Assessment that confirms Great Atlantic as a potential low-cost producer, thanks to several key attributes, Atlas offers highly compelling value at a time when the North American salt sector must deal with a domestic supply shortfall.

Eastern North America continues to rely heavily on overseas imports to meet annual road salt demand of 25-30 million tonnes. Dependence on foreign countries for critical minerals is increasingly problematic and politically sensitive. Therefore, a fresh domestic source of de-icing rock salt presents a compelling solution.

De-icing salt is crucial for municipalities, transportation departments, and other bodies responsible for winter maintenance. That’s why a security of supply crisis in the industry could be very disruptive in multiple ways. In such situations, companies with strong supply chains, diversified sourcing strategies, and efficient operations may be better positioned to navigate the crisis and potentially benefit from increased demand or pricing power.

It's hard to overstate the importance of Great Atlantic in terms of its potential to supply decades of high-grade rock salt in the heart of a robust eastern North American road salt market. That’s why this deposit is such a valuable asset, owned 100% by Atlas Salt.

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“Drilling has demonstrated how extraordinary Great Atlantic is in terms of its geology. Great Atlantic represents the best opportunity to source new North American supply for critically important high-grade rock salt.”

Rowland Howe, Atlas President.

Visionary Leadership Team Take the Reins

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Atlas Salt’s prized assets mean that potential suitors are tracking developments from the company. Leading the search for a new CEO with the specialized skill sets necessary to take this prospective deal across the finish line have been founding CEO Patrick Laracy, who is to be commended for putting Atlas in such an enviable position, other members of the board, and a top recruiting agency.

Laracy has built a network of vital connections along with remarkable knowledge of Newfoundland and Labrador’s geology.

Supporting him in his leadership is President Rowland Howe. Affectionately known as “Mr. Salt” in North America, Howe has spent over 30 years in the salt industry. He previously turned Goderich in southern Ontario into the largest underground salt mine in the world during his long tenure with NYSE-listed Compass Minerals, which saw its share price soar to $100 during his reign as mine manager. And now, he intends to build on this success at Great Atlantic.

President Howe believes an efficient state-of-the-art salt mine as shallow as Great Atlantic, surrounded by excellent infrastructure, is a rare and extremely valuable asset primed with the potential to produce for generations.

The team is further supported by a talented group of financial and natural resource experts, all of whom believe wholeheartedly in Atlas Salt’s vision.

Great Atlantic is incredibly well-placed to enter the North American salt sector, and the Atlas team is highly optimistic about the opportunity it presents.

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Atlas Salt’s Key Points of Differentiation

  • The Right Commodity

    Salt is as close to recession-proof as you can get, and salt mines are valuable long-term assets known to produce strong returns for decades. Rock salt prices continue to trend higher.

  • Security of Supply

    A domestic production shortfall of high-grade rock salt in North America opens a huge door for Atlas Salt's Great Atlantic Project.

  • North America's Premier Undeveloped Salt Project

    Due to its unusual shallowness and location, Great Atlantic is poised to become a state-of-the-art "Salt Factory" - the first new underground salt mine in North America in more than 20 years.

  • Gold Standard of Leadership

    It was Atlas President Rowland Howe who turned Goderich into the largest underground salt mine in the world during his time with Compass Minerals. He is supported by a widely accomplished team of financial and natural resource experts.

  • Inflation Resistant

    A 21st century salt mine’s modern techniques would offer huge operational advantages over competitors who struggle with sharply rising legacy costs. Aging mines and overseas imports are vulnerable to higher oil prices and, therefore, subject to operating cost and profit uncertainty.

  • Two-For-One!

    Investing in the company also offers exposure to exciting clean energy developments from Triple Point Resources, in which Atlas is the largest shareholder.

Latest News

Atlas Salt Completes Drilling at Great Atlantic (May 18, 2023)

Atlas Drills 305.5 Meters of Massive Salt in Eastern Step-Out at Great Atlantic (March 23, 2023)

Atlas Salt Corporate Update (February 21, 2023)

Independent Preliminary Economic Assessment For Atlas Salt's Great Atlantic Project Supports State-of-the-Art "Salt Factory" Vision (January 30, 2023)

Atlas Salt Closes $10 Million Private Placement (January 20, 2023)

Access Investor Presentation

Great Atlantic is the premier undeveloped high-grade salt project in North America. SALT stock has previously proven its market leadership status, and is ready to reassert this once more.

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