ASO Stock: Academy Expands Nike Offerings to 140 Stores

By Patricia Miller

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Academy Sports & Outdoors is expanding its Nike products, adjusting store growth, and initiating a $700 million buyback program while targeting over 11 million rewards members.

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What You Need To Know

Academy Sports & Outdoors (NASDAQ: ASO) is set to enhance its product offerings from Nike, expanding availability across over 140 stores with a launch planned for April 2025. This initiative encompasses various items, including footwear and apparel for all age groups. The company anticipates surpassing its rewards program enrollment target of 10 million by the end of 2024, aiming for over 11 million sign-ups entering 2025. Although there is a long-term goal of establishing 160 to 180 new stores within the next five years, the short-term plan has been adjusted to open 20 to 25 stores in 2025, down from earlier expectations.

Financial forecasts for 2025 estimate net sales between $5.90 billion and $5.94 billion, with comparable sales expected to decline by 5% to 6%. In the recent third quarter, Academy reported a 3.9% decrease in net sales and lower earnings per share than anticipated, resulting in a slight gross margin drop. Despite this, the company announced a substantial $700 million share buyback program, which influenced stock price fluctuations, leading to a temporary increase followed by a decline in pre-market trading. Analyst opinions remain generally positive, with several buy ratings and no sell recommendations.

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Why This Is Important for Retail Investors

  1. Nike Product Expansion: The addition of an expanded Nike product line in 140+ stores signals growth potential and increased revenue streams through a strong partnership with a leading brand.

  2. Rewards Program Growth: Surpassing the 11 million rewards customer milestone enhances customer loyalty, providing a solid foundation for recurring revenue.

  3. Strategic Store Growth: While moderating short-term expansion plans reflects caution in economic conditions, the long-term goal of adding 160–180 stores underlines sustained growth potential.

  4. Improved Forecast Clarity: Updated 2025 financial forecasts offer transparency, helping investors assess the company’s realistic growth expectations.

  5. Share Buyback Program: The $700 million buyback demonstrates confidence in the company’s valuation and supports shareholder returns.

  6. Resilient Stock Reaction: Despite disappointing earnings, the stock rebounded, showing investor confidence in future growth initiatives.

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IMPORTANT NOTICE AND DISCLAIMER

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

Patricia Miller does not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above article.

Patricia Miller has not been paid to produce this piece by the company or companies mentioned above.

Digitonic Ltd, the owner of ValueTheMarkets.com, does not hold a position or positions in the stock(s) and/or financial instrument(s) mentioned in the above article.

Digitonic Ltd, the owner of ValueTheMarkets.com, has not been paid for the production of this piece by the company or companies mentioned above.

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