Disseminated on behalf of Atlas Salt Inc ValueTheMarkets, a trading name of Digitonic Ltd., was compensated by Atlas Salt Inc two hundred and sixty thousand US dollars starting 4th November 2024 for a period of 4 weeks until 30th November 2024 to produce and disseminate this. Digitonic Ltd. does not own a position in Atlas Salt Inc
Investment Report Summary
The Salt Project Shaping up to be a Huge North American Asset
Materials
Atlas Salt Inc | Listed on: (TSXV: SALT) (OTCQB: REMRF)
Who is Atlas Salt?
Atlas Salt Inc. (TSXV: SALT) (OTCQB: REMRF) is a Canadian exploration company with its head office in St. John’s, Newfoundland. Atlas is committed to responsible and sustainable mining practices. With a focus on innovation and efficiency, the company aims to make significant contributions to the North American salt market while upholding its values of environmental stewardship and community engagement.
Its flagship venture, the Great Atlantic Salt Project, is strategically located in the Bay St. George Basin in southwest Newfoundland, right in the heart of the North American road salt market. It is next to the Trans Canada Highway, close to a deep-water port, and hydroelectric and high-voltage power is readily available, ensuring it will be fully provisioned for industrial activity.
This superior resource is shallow by industry standards and once complete is planned to become the first new underground salt mine in North America in more than two decades.
Atlas Salt’s Great Atlantic Salt Project stands out for multiple reasons:
A product with stable prices and increasing market demand.
The first new underground salt mine in North America in over 20 years.
A world-class resource set in a strategic location close to key markets.
An innovative design that will use the latest, state-of-the-art mining technology.
A focus on sustainability, with extremely low greenhouse gas emissions.
50% of its production is already allocated to a strategic offtake agreement.
The potential to provide a $4.8 billion boost to regional GDP.
Reasons to Consider Investing
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Premier Asset and Infrastructure
The Great Atlantic Salt Project is positioning itself to become a low-cost, long-life producer and the first new underground salt mine in North America in more than 20 years. Power, roads and a deep-water port surround the deposit.
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Financing and Construction Ready
A feasibility study and greenhouse gas (GHG) emissions survey confirm The Great Atlantic Salt Project's viability. It has passed its environmental assessment, lined up equipment financing, and started pre-construction. The project is expected to add $4.8 billion to regional GDP.
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Strong Market Potential
Salt demand and price are stable with diversified end markets. Competing mines have aging assets, and international suppliers can be displaced based on cost, significantly shorter shipping distance, greenhouse gas emissions, and security of supply.
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Winning Team Assembled
Driven by accomplished leader Rick LaBelle, Atlas Salt is in great shape as it advances toward construction. Supporting the CEO is a team boasting extensive operational expertise in mining and a wealth of large-scale project construction experience.
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Path to Revenue Fueled by Strategic Offtake
Atlas is on a path to sustainable revenue through a strategic offtake with Scotwood Industries, allocating 50% of production to the Canadian retail market. This partnership and Atlas's low costs, cash flow potential, and green initiatives position it to drive long-term growth.
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Valuation Upside and Growth Potential
A Feasibility Study valued the project at over $550 million (after-tax NPV at 8%) with a projected 34-year mine life. De-risking strategies support an expansion case.
Financial Info
- Exchange / Symbol
- TSXV: SALT
- Market Capitalization
- $62.54 million (usd)
- Current price
- $0.64 (usd)
- Current mid price
- $0.65 (usd)
- 52 Week high price
- $0.97 (usd)
- 52 Week low price
- $0.55 (usd)
High-Purity Salt Reserve
The deposit contains an estimated 860 million tonnes of Rock Salt, with a high purity level of 95.2% NaCl (sodium chloride) in the Inferred category1. Additionally, there are 383 million tonnes of Rock Salt with a high purity level of 96% NaCl in the Indicated category as quantified by an independent, regulatory-compliant feasibility study and resource assessment3.
Resource modeling also shows that the resource contains significant sodium chloride (NaCl) concentrations exceeding 98%. These concentrations are particularly situated around the “pillow” shape within the broader salt horizons, providing favorable conditions for extraction and processing.
Figure 1: Cross-Section of Great Atlantic Salt Deposit Illustrating Grade Variations
A Strong Investment Case
Eastern North America continues to rely heavily on overseas imports to meet annual road salt demand of approximately 25 million tonnes4. That’s why Atlas Salt’s Great Atlantic Salt Project looks destined to play a major part in ensuring that roads, highways and sidewalks are as accessible as possible during winter – saving lives and maintaining economic activity.
Envisioning the success of The Great Atlantic Salt Project is easy when considering its incredible combination of innovative mine design and compelling project economics. It’s also backed by a leadership team with proven success, presenting a very strong investment proposition.
Atlas has been substantially de-risked5 across multiple investing metrics – commodity type, location and jurisdiction, management, geology, mining approach, community engagement and environmental credentials.
Additionally, the expectation that The Great Atlantic Salt Project can displace foreign suppliers effectively, means it presents a compelling opportunity to investors looking for exciting growth prospects.
Figure 2: Main salt trade patterns globally. Source: https://imformed.com/salt-market-to-grow-as-new-sources-challenges-face-industry/
Core Operations and Strategic Projects
Strategic Salt Production Offtake and Canadian Joint Venture
Atlas Salt has made a significant move by entering a non-binding Memorandum of Understanding (MOU) with Scotwood Industries to establish a strategic offtake and joint venture for the Canadian salt market13. Scotwood, the largest packaged retail de-icing distributor in the U.S., has a strong track record of working with major retailers and is highly selective in its partnerships.
The strategic offtake will source all salt from Atlas’s Great Atlantic Salt Project with its long life and low-cost production. This positions Atlas to leverage Scotwood’s established retail relationships and market expertise, ensuring reliable sales in a high-margin market. Rick LaBelle, Atlas Salt CEO, stated,
“Since I joined the Company, I’ve been focused on opportunities in the retail market, where supply is more predictable, and margins are generally higher. Atlas is excited to work with Scotwood Industries, the largest packaged retail de-icing business in the United States, on a mutually beneficial strategic offtake and joint venture to provide tailored packaged salt solutions for the Canadian marketplace, by leveraging Atlas Salt’s high-quality, made-in-Canada salt and Scotwood’s brand strategy, industry expertise and reputation for superior customer service.”
This development is crucial for retail investors considering Atlas Salt, as it underlines the company’s commitment to predictable revenue streams and long-term partnerships. By securing approximately 50% of its production for the Canadian market through a strategic offtake, Atlas minimizes risk and strengthens its financial outlook.
For investors, this agreement highlights Atlas’s ability to capitalize on its strategic location and low-cost production, paving the way for substantial, long-term profitability in a stable, high-demand market.
Innovative Mine Design
Atlas Salt’s Great Atlantic mine is marching toward construction with plans for an innovative and environmentally friendly design. Using continuous miners and battery-electric truck haulage, the company is employing technological innovations with scalable production potential.
State-of-the-art mining equipment includes electric and battery-electric units ensuring high performance, low emissions, and reduced ventilation requirements. This forward-thinking approach to mine design is sure to enhance operational efficiency and align with energy-efficient practices in the mining industry.
Atlas has already selected Sandvik Mining and Rock Solutions as its preferred equipment supplier and integrated project delivery partner6. Their battery-electric fleet plans include continuous miners, haul trucks, scooptrams, and an AutoMine® system with tele-remote and autonomous operation1.
Additionally, the mine’s adaptive infrastructure and modular expansion capability underscore its ability to grow, with minimal re-work required to achieve expansionary goals to 4.0 million metric tons per annum (Mtpa) of production1.
Resource Quality And Continuity
Figure 3: High purity salt sample and schematic representation of Great Atlantic Salt Deposit. Source: Atlas Salt Corporate Presentation.
Atlas Salt is aiming for long-term success in the mining sector. The project’s extensive inferred resources total 868 Mt1, and the leadership team has a realistic expectation of extending the life of the mine beyond 34 years1.
Compelling Logistics
Great Atlantic is well positioned to become the new “Gold Standard” of salt mines in North America due to its shallowness, homogeneous nature and accessibility through inclined ramps vs. vertical shafts.
As the first new salt mine in eastern North America in more than 20 years, the Great Atlantic should also benefit immensely from new technology and its close proximity to a deep-water port.
There are multiple logistical advantages to this opportunity:
Nearby deep water port (Turf Point) immediately next to the deposit along a straight conveyor route.
Automated conveyance to the port.
Next to Trans Canada Highway: the project connects to existing roads and the main highway.
High voltage power near the site.
Stephenville Airport is just a 20-minute drive from Great Atlantic.
Mining-friendly jurisdiction.
Straightforward mining and processing.
History of mining in the area with nearby existing gypsum mining operations.
Great Atlantic is in a PRIME position featuring top-notch infrastructure. Power, roads and a deep-water port surround this magnificent deposit in an area where communities support industrial development1.
Additionally, its proximity to the Trans Canada Highway, with existing roads connecting to the project, further facilitates convenient access.
Logistics are key to a low-cost mine, and all the logistics are in Great Atlantic’s favor.
Figure 4: Birds Eye Representation of The Great Atlantic Salt Project. Source: Atlas Salt Corporate Presentation.
Figure 5: Atlas Salt. Logistics are everything. Source: Atlas Salt Corporate Presentation.
Project Progress
Operational Status and Timeline
Atlas Salt already completed its Great Atlantic Feasibility Study, carried out by SLR Consulting (Canada) Ltd., a global leader in mining and minerals advisory services3. This study is accompanied by a Greenhouse Gas (GHG) emissions study from Stantec Consulting Ltd7.
According to SLR’s feasibility study, the underground salt mine is planned to start producing 2.5 million tonnes of rock salt each year with the potential to increase to 4 million tonnes. The salt will be used for road de-icing and shipped to the high-potential markets of the US East Coast, Québec, New England, and the Maritime Provinces from a dedicated port facility.
The company’s plan for the project assumes construction will start in 2025 and the mine is planned to be operational in 2029/2030.
Atlas Salt plans to develop the Great Atlantic deposit to produce 2.5 Mtpa of saleable product, capturing market share1 by displacing rock salt imported from overseas.
At the end of July 2024, a detailed simulation and modeling verification for the Great Atlantic Salt Project was completed by SRK Consulting12. This confirmed the feasibility of equipment selection, material handling systems, and port capabilities. It also proved the scalability potential of planned infrastructure.
Competitive Advantage
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The Great Atlantic Salt Project claims a prime location at the heart of North America’s road de-icing market. This is one unchanging competitive advantage (an economic moat) that Atlas Salt asserts because it can count on enduring access to domestic markets versus overseas suppliers. Their foreign counterparts are subject to more complex supply chain challenges, long-distance shipping logistics, higher shipping costs and increased environmental emissions.
Commerce needs to flow, and to do that, North America is relying on imports of rock salt from distant places like Chile and North Africa. At a time when dependence on overseas countries for critical materials makes little sense and is politically divisive, Atlas Salt is a supply-chain winner because it presents a cost-effective domestic solution.
The North American salt industry is a significant player in the global market, with a demand of approximately 70 million metric tons per annum (Mtpa) out of a total global demand exceeding 325 Mtpa1. Around 25% of North America’s salt demand, roughly 18 Mtpa, is met through imports. Key importing regions include Chile, Mexico, Egypt, and Brazil. Import volumes have increased substantially from 7-10 Mtpa between 2010-2013 to current levels, indicating a growing reliance on imported salt to meet domestic demand1.
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Concerning the mine itself, Atlas Salt has a winning model. The salt deposit is large, has a consistent quality and is a high-grade resource. The shallowness of its depth allows it to be accessed via inclined ramps versus vertical shafts, providing a tactical advantage compared to its peers. For instance, the Goderich mine in Ontario – the world’s largest underground salt mine – where salt has been mined since the 1960s, is accessed from three vertical shafts to a depth of about 1,800 feet10.
Ramps are not only a time and money saver, but they offer much greater flexibility in operation, are simple to construct and maintain, adaptable to varying geological conditions throughout the deposit, are safer, and are ultimately scalable. Indeed, the use of inclined ramps, along with continuous miners, and battery-electric truck haulage, provides Atlas Salt with a significant advantage over aging competitor mines.
Since Great Atlantic will be the first new salt mine in more than two decades in North America, technological advances combined with its deposit shallowness and easy port access make it an extremely competitive low-cost producer.
Better still, Great Atlantic will have an edge over existing mines battling substantial “legacy” costs, which have been made worse by the recent inflationary dynamic and pressures to decarbonize.
Figure 6: Atlas Salt. Potential Incline Access Ramp. Source: https://atlassalt.com/
Inside the Great Atlantic Salt Project, continuous miners will cut the salt (no drilling or blasting). A processing plant will be located underground to minimize surface impact, featuring multi-stage crushing and screening to get the salt to the right particle size before being dropped onto a conveyor belt that will bring it to the surface. Sorted salt will then be delivered to the port just a few kilometers away by an overland conveyor system.
Figure 5: Continuous Miners. Source: Atlas Salt Corporate Presentation.
This means the mine is:
Free from the metallurgical issues and uncertainties common to metal mines.
Has no need for any time-consuming or costly chemical processing.
No tailings, which are the sometimes toxic waste products left behind by the metal ore extraction process.
Effectively an underground quarry.
That’s about as straightforward as it gets in the mining industry!
Business Model and Economics
Business Model
At first glance, salt may not seem as exciting an investment as gold, copper, or some of the world’s more sought-after resources. But in times of uncertainty, its dependability adds to its appeal.
Over the decades, salt has shown price stability and resilience in the face of changing economic conditions.
Salt is a non-cyclical and truly defensive investment, and an efficient salt mine drives incredible long-term free cash flow.
Salt is extracted in a relatively straightforward mine-crush-screen fashion and then transported to market - essentially all the “ore” goes directly to market. And if a deep-water port is available right next to your deposit, it’s even better. The material goes straight from the mine to the port, in this case by a fully automated conveyor system, all at a low cost.
The fact is, this is a business that can continue producing for many decades and Atlas Salt intends to seize this opportunity.
The company’s operational project management plan breaks down mine development into a hierarchical structure of programs, projects, and tasks, increasing efficiency while conducting a robust risk analysis.
Lean construction principles guide task management, integrating field-level and master scheduling across five levels for efficient coordination. Continuous improvement will be pursued by tracking task commitments and analyzing the root causes of missed deadlines. Additionally, digital tools will facilitate real-time collaboration between surface and underground teams, offering tailored schedule access to ensure smooth project progression and minimized risk.
Capitalizing on its prime asset, Atlas intends to finance and build North America’s lowest greenhouse gas (GHG) emission mining project. That’s why Atlas Salt’s stock represents a niche investment in the salt industry.
Economic Analysis
Jupia Consultants Inc. recently conducted an economic impact assessment on behalf of Atlas Salt2. Their findings show that the Great Atlantic Salt Project will provide substantial economic advantages to Newfoundland and Labrador with a $4.8 billion boost to regional GDP and long-term job creation contributing $2.5 billion in employment income to the province. This project establishes Atlas Salt as a major private-sector investment in southwestern Newfoundland.
Market Analysis
Sector Background
Road salt is the biggest single individual market for salt in North America. With an estimated 25 million tonnes4 of salt applied to roads in eastern Canada and the U.S. annually, North America doesn’t produce enough road salt to cover its needs. That’s why millions of tonnes are imported each year.
Figure 11: Salt imports
Importing is not only costly and inefficient it incurs a weighty carbon footprint and runs the risk of supply chain issues and geopolitical risks.
Volatility in overseas shipping rates has further complicated the picture in terms of importing salt. What worked for many years in an environment of low inflation and trouble-free supply chains isn’t likely to work so well going forward. In addition, North America is burdened with mines that are past their prime. This is not a recipe for providing a steady supply of high-grade rock salt. As a result, a security of supply issue has emerged in this relatively tight market.
Road salting became popular after World War II14. The arrival of salt was hugely critical to the economic progress of Canada and the US, enabling commuters and truckers to move freely across the continent during snowy and icy conditions.
Today, road salting with high-grade rock salt remains the cheapest, easiest and most effective way to keep roads, highways, sidewalks and parking lots safe for vehicles and people15.
Target Markets
As Atlas develops the potential markets for its new salt mining operation, it becomes helpful to highlight the wide-ranging applications of salt that span commercial, chemical, food, and notably, road de-icing sectors, which stands as its primary market focus.
Quite simply, once operational, Atlas’s management team believes the Great Atlantic deposit is perfectly positioned to capture a major market share in a road salt sector heavily reliant on overseas imports.
Figure 9: Salt Consumption. Source: Atlas Salt Presentation
Competitors
Competing salt mines in North America are aging and face higher costs. Atlas Salt’s modern, low-cost operation gives it a significant advantage over competitors.
Three major companies currently dominate the North American road salt market – NYSE-listed Compass Minerals and private companies Stone Canyon Industries and Cargill. They also sell into other verticals in the broader salt market.
Prime Location
Atlas possesses the only new North American salt deposit slated for production within five years.
The company aims to construct and operate a vast underground salt mine based on a widespread, basin-wide salt deposit. The deposit resides in rock layers that formed during the Carboniferous periods dating back around 350 million years ago.
The salt deposit has been identified across nine drill holes at depths ranging from about 180 meters to 395 meters, with thicknesses up to 340 meters. Resource modeling indicates “tremendous continuity”1 with an overall average thickness of about 200 meters. Additionally, geophysical data suggest the deposit extends beyond the currently classified Mineral Resources, indicating potential for further expansion.
Newfoundland: The Perfect Jurisdiction
Situated in the north Atlantic Ocean, the Canadian island of Newfoundland has a population of just over 500,000. It’s North America’s closest point to Europe, and it’s also a gateway to the rest of Atlantic Canada, Ontario, Quebec, and of course, the U.S. East Coast, with shipping distance to Boston being just a few days.
As a result, Newfoundland is the perfect place for any resource company to operate, especially when you include the island’s excellent infrastructure, rich mining history, pro-development government and strategic location.
Mining is one of Newfoundland and Labrador’s largest and oldest industries and a major contributor to the economy of the province, especially in rural areas. More than 15 minerals have been produced or mined in the province. Five metal mines currently churn out iron ore, nickel, copper, cobalt and gold. In total, no less than 30% of the province’s exports come from the mining sector.
Once up and running, Atlas Salt’s mine should provide around 170 high-paying jobs for over 34 years. That’s a significant economic boost to a rural part of a sparsely populated island and a positive development for the local community.
Newfoundland and Labrador is currently ranked in the top 10 most attractive jurisdictions in the world for mining investment, according to the Fraser Institute’s latest Annual Survey of mining companies16.
Environmentally Conscious
Atlas Salt released its inaugural ESG report in August 2024. Titled The Path to a Sustainable Legacy, it provides a comprehensive overview of the company's performance in 2023 in health, safety, social, and environmental areas. The report emphasizes the company’s dedication to environmental responsibility, community involvement, and sustainable mining practices.
Key highlights include:
Sustainability Commitment: Atlas focuses on building long-term, mutually beneficial relationships with stakeholders from the project planning phase, ensuring it builds a social license to operate.
The market for Clean Salt: Recognizing that domestic demand for de-icing salt exceeds supply, the company aims to serve bulk and packaged clients interested in clean, low-carbon salt and who support sustainable mining.
Greenhouse Gas Reduction: Atlas Salt plans to minimize GHG emissions by using electric mining equipment powered by the provincial grid, while operating within a small surface footprint compared to other mining operations.
Atlas Salt’s vision to build an environmentally friendly and sustainable mining company is best illustrated by CEO, Rick LaBelle:
“My vision for Atlas Salt is to create an industry-leading example in sustainable underground mining. We have the potential to build the greenest, cleanest, and safest underground mine in the world. The findings from Stantec and BWB’s endorsement confirm that we are making real strides towards this objective. Our team at Atlas Salt is not just building a salt mine, we’re building it responsibly for future generations. The project’s low GHG emissions is our commitment to environmental stewardship and our focus on innovation. It’s a proud moment for us as we set out to lead the way in sustainable mining practices globally, ensuring a lasting positive impact on our local communities and society at large, while providing shareholders with a healthy projected platform for financial growth.”
In early 2024, Atlas Salt engaged Stantec Consulting Ltd. (Stantec) to complete a study of greenhouse gas (GHG) emissions7. The results highlight that once in operation, The Great Atlantic Salt Project will be one of the world’s lowest GHG emission mining projects.
Indeed, the operational GHG emissions of 79 tonnes annually is comparable to the emissions of the annual carbon footprint expected from just four Newfoundland families of four17.
BWB Consulting Services Inc. conducted a peer review of the Project’s feasibility study for Atlas Salt and its President, Brian W. Buss, commented:
“We were highly impressed by the strategic and engineering efforts made by Atlas Salt’s management, their approach has culminated in an operation with attractive economics, and minimal environmental impact, boasting GHG emission rates that will be significantly lower than typical mining operations. The GAS project, with estimated emissions under 1,000 tonnes of carbon dioxide equivalent per million tonnes (t CO2e/Mt) of product, sets a benchmark in sustainability for underground mines globally.”
Figure 15: Benchmarking GHG Intensity of Scope 1 (Direct) & Scope 2 (Indirect) emissions of GAS Project. Source: press release: Greenhouse Emissions Study Validates Low Carbon Great Atlantic Salt Project
Atlas Salt is further improving its green credentials by utilizing Newfoundland and Labrador’s low GHG intensity hydroelectricity. At just 17 grams of CO2e per kilowatt-hour (kWh), this is far below the Canadian average of 110 g CO2e/kWh. The company also intends to integrate cutting-edge battery electric technologies to substantially cut diesel use, further reducing emissions across the board.
Attractive Valuation & Development Opportunity
With a feasibility plan suggesting a 34-year life span, which is potentially extendable beyond 50 years, the company’s salt assets appear extremely promising. The extent of the ore body has not been fully defined, implying expansion possibilities as mining progresses. Plus, the use of inclined ramps makes this project cost-effective and easily scalable.
The mine's operational phase is expected to generate consistent cash flow, as salt assets are known for reliable production. This is supported by the established nearby infrastructure, including access to a deep-water port and high-voltage hydroelectric power, which is a crucial element in the mining industry. Salt mines are particularly infrastructure-intensive, relying on the efficient transport of bulk commodities.
Figure 16: Atlas Salt. Corporate Presentation: A vision of the Great Atlantic Project's future site footprint. Source: Atlas Salt Corporate Presentation
The Great Atlantic Salt Project’s advantageous setting further enhances its valuation prospects. Proximity to end markets is a key factor as it significantly reduces logistics challenges and costs, ensuring the smooth delivery of salt to where it’s needed most.
Comparatively, Stone Canyon purchased K+S in 2021 at a multiple of 13.4 times the EBITDA of $239 million it reported in 2020. This is a very attractive multiple for any sector and highlights the potential for valuations in the salt industry.
Leadership Team
Atlas Salt’s management team boasts a highly experienced group of industry professionals. Their familiarity with project construction, management, and regulatory approvals forms a solid foundation to secure trust from investors.
Seasoned experts like Rick LaBelle, Patrick Laracy, Rowland Howe, Bob Booth, and Alasdair Federico each bring a wealth of experience from the mining sector. Their skills and expertise are particularly focused on underground project construction and management, so the team is well-equipped to advance the company’s objectives.
This collective experience spans the mine owner’s and the contractor’s perspectives, ensuring they employ a comprehensive approach to mine construction and operational management every step of the way.
Rick’s former role as CEO of Dumas Mining, a major underground mining contractor in North America, complements Bob’s experience at Newmont and Hudbay, ensuring a balanced and informed operational leadership.
Furthermore, Alasdair’s track record in advancing relationships with key stakeholders, notably with Kirkland Lake Gold, underscores the team’s ability to navigate regulatory landscapes.
Ultimately, Atlas Salt’s build team is equipped with a comprehensive mix of skills that ensures mining development that excels in economic, environmental, and social standards across the board.
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Rick LaBelle, ICD.D, MBA
CEO & Director
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Robert Booth, P.Eng, PMP
VP, Engineering & Construction
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Alasdair Federico
CFO
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Patrick Laracy, LL.B., P.Geo
Chairman & Director
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Andrew Smith
Mine Project Manager
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Rowland Howe
Director
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Fraser H. Edison
Director
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Marc Boissonneault
Director
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F. Carson Noel, LL.B., B.Comm
Director
Investment Summary
There’s a good chance you’ve never considered investing in salt. Yet, as this opportunity demonstrates, there’s a lot to like about a salt investment, not least of which is its de-risked and defensive nature in the face of inflation, general economic and market uncertainty and shipping volatility.
Investing in a salt stock provides exposure to a fundamental industry commodity, while salt stock investments diversify portfolios with essential minerals exposure.
The commodity is in reliable seasonal demand and sees its price stay relatively steady even in times of economic turmoil. From extraction to sales to long-term predictability, the salt business has many advantages over the traditional mining sector.
There’s no doubt Atlas Salt has a remarkable asset in its Great Atlantic deposit. The resource’s unusually shallow depth, grade, size and outstanding setting all add up to massive potential. As North America’s first new salt mine in 20 years, Great Atlantic has the potential to out-compete overseas imports.
CEO Rick LaBelle has four decades of experience to draw from, he is excited to lead the build team through the construction phase.
And of course, Bob Booth, Alasdair Federico, and Andrew Smith bolster the gravity of this team with their extensive knowledge and experience of the mining industry and underground construction projects in particular.
Then there’s Atlas Director, Rowland Howe, with an unparalleled background in salt mining, including outstanding success at NYSE-listed Compass Minerals, turning Goderich into the world’s largest underground salt mine.
Newfoundland-based Atlas Salt is a pure salt play on a North American stock exchange and there is no deposit other than Atlas’ Great Atlantic that could soon bring much-needed new domestic road salt supply to North America.
Notably, Great Atlantic is a massive homogeneous high-grade deposit with limited geological risks.
Unlike conventional mining, salt requires no grade control, chemical processing, or tailings disposal. It is very simple indeed and provides the potential for multi-generational cash flow.
Some existing aging salt operations are grappling with higher costs in these inflationary times, and of course, there’s a security of supply issue with exports out of Chile and North Africa.
This is why the prospect of a long-life, low-cost, state-of-the-art new mine is so compelling. It’s not just about meeting rising demand – it’s essential to ensure the security of North American supply.
With the feasibility study, GHG emissions survey, and environmental assessment under its belt, plus offtake agreements underway, Atlas Salt is embarking on a new and productive chapter. With a focus on green, low-carbon practices and capitalizing on its prime location, this company presents a captivating investment proposition.
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