Mondelez (MDLZ) Considers Hershey (HSY) Acquisition

By Patricia Miller

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Mondelez's potential acquisition of Hershey could reshape the food sector, boost market share, and present new opportunities and risks for retail investors.

Chocolate in various forms.

What You Need To Know

Mondelez International (NASDAQ: MDLZ) is considering acquiring Hershey Co. (NYSE: HSY), which could result in a combined revenue of nearly $50 billion. Following a previous unsuccessful bid in 2016, Mondelez has made a tentative approach regarding this acquisition. Currently, Hershey’s enterprise value exceeds $44 billion, making this potential deal one of the largest in the food sector, significantly surpassing Mars Inc.'s recent acquisition of Kellanova at $36 billion.

Hershey's stock saw a notable increase, climbing 19% intraday and closing up 11%, bringing its valuation to around $39 billion, while Mondelez's shares dropped by 2.3%, maintaining an $82 billion market capitalization. If completed, this deal would enhance Mondelez's chocolate market share to over 21%, increasing its purchasing power and solidifying its North American position while facilitating expansion in Europe.

Challenges to the acquisition include Hershey's shares being controlled by the Hershey Trust Co., which holds 80% of voting power, and potential regulatory obstacles from the FTC. As Hershey navigates rising costs and inflationary pressures, the food industry is facing slower growth and price resistance, prompting analysts to speculate that other major players, like Nestle, may also express interest in Hershey.

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Why This Is Important for Retail Investors

  1. Potential for Market Leadership: The acquisition would create a food giant with nearly $50 billion in sales, strengthening Mondelez's position in the global chocolate and snacks market with a projected share exceeding 21%.

  2. Synergy Opportunities: The merger would enable Mondelez to leverage Hershey's strong brand presence in North America, enhancing its purchasing power in the cocoa market and providing avenues for European expansion.

  3. Industry Consolidation Trend: The move highlights ongoing consolidation in the packaged food sector, driven by slowing growth, cost pressures, and consumer sensitivity to price hikes, which could influence valuations and strategies across the industry.

  4. Long-Term Growth Potential: Mondelez’s focus on expanding in high-margin categories like chocolate, biscuits, and baked snacks aligns with broader trends, potentially positioning it for stronger revenue and profit growth post-merger.

  5. Hershey’s Challenges as Leverage: Hershey’s financial headwinds, including high cocoa and sugar prices and reduced consumer spending, might provide Mondelez an opportunity to negotiate favorable terms.

  6. Regulatory and Governance Implications: Approval from the Hershey Trust and regulatory bodies like the FTC will be critical, offering insight into the feasibility of large-scale mergers in the current regulatory environment.

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IMPORTANT NOTICE AND DISCLAIMER

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

Patricia Miller does not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above article.

Patricia Miller has not been paid to produce this piece by the company or companies mentioned above.

Digitonic Ltd, the owner of ValueTheMarkets.com, does not hold a position or positions in the stock(s) and/or financial instrument(s) mentioned in the above article.

Digitonic Ltd, the owner of ValueTheMarkets.com, has not been paid for the production of this piece by the company or companies mentioned above.

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