Nu Skin Faces Challenges with Cautious 2025 Outlook

By Patricia Miller

Feb 14, 2025

2 min read

Nu Skin's mixed Q4 results highlight declining revenues and customer engagement, prompting a cautious outlook for 2025 and a focus on strategic restructuring efforts.

Beauty face. Woman with natural makeup and healthy skin portrait. Beautiful asian girl model touching fresh glowing hydrated facial skin on beige background closeup. Skin care concept See Less

#What You Need To Know

Nu Skin Enterprises concluded 2024 with mixed financial results, achieving revenue slightly above guidance but grappling with challenges like diminishing customer engagement, currency fluctuations, and economic difficulties in key areas.

The company reported Q4 revenue of $445.6 million, marking an 8.8% year-over-year decline, primarily driven by foreign exchange losses. Consequently, the adjusted earnings per share were $0.38, while the reported EPS reflected a loss of $0.73 due to ongoing restructuring costs.

Nu Skin is executing a multi-phase transformation aimed at stabilizing revenue and driving operational efficiency. While the company’s sequential growth and restructuring progress are encouraging, weakness in core sales channels remains a challenge. Investors should focus on customer engagement trends, new product adoption, and execution of the 2025 strategy to assess the company’s long-term growth potential.

Nu Skin Enterprises, a global leader in the beauty and wellness industry, operates in nearly 50 markets worldwide. The company provides a broad portfolio of personal care, nutrition, and anti-aging products, backed by 40 years of scientific research. NUS stock is up in pre-market trading.

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#Why This Is Important for Retail Investors

  1. Resilience Amid Challenges – Revenue exceeded company guidance, showing effective cost management and restructuring progress.

  2. Profitability Improvements – Restructuring is driving sequential revenue growth and higher adjusted earnings.

  3. Growth Opportunities – New product launches and expansion in Latin America could offset market declines.

  4. Turnaround Potential – Valuation may be undervalued, with restructuring and innovation supporting future growth.

#Relevant ETFs

Some investors prefer to invest in stocks via an exchange-traded fund for ease and reduced risk. Some relevant ETFs include the following:

  • SPDR S&P 500 ETF Trust

  • Invesco QQQ Trust

  • iShares Russell 2000 ETF

  • Vanguard Total Stock Market ETF

  • iShares MSCI EAFE ETF

  • Vanguard FTSE Emerging Markets ETF

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Important Notice And Disclaimer

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

Patricia Miller does not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above article.

Patricia Miller has not been paid to produce this piece by the company or companies mentioned above.

Digitonic Ltd, the owner of ValueTheMarkets.com, does not hold a position or positions in the stock(s) and/or financial instrument(s) mentioned in the above article.

Digitonic Ltd, the owner of ValueTheMarkets.com, has not been paid for the production of this piece by the company or companies mentioned above.