Equifax Inc. is a global information solutions company that uses unique data, innovative analytics, technology and industry expertise to power organizations and individuals around the world by transforming knowledge into insights that help make more informed business and personal decisions. Equifax's core expertise is the ability to process millions of data records submitted by its members and convert it into usable information for its customers, who use it for consumer and business lending decisions and intelligence. Value added products like credit risk management and analysis, risk management solutions, fraud detection triggers, decisioning technologies, marketing tools and much more are also provided from the same information bank. The information serves multiple industries including banking and financial services, insurance, telecom, background verification agencies etc. Individual consumers are empowered to manage their personal credit information, protect their identity.