Norwegian Cruise Line Holdings Ltd. is a leading cruise line operator.'It owns and operates three brands: Oceania Cruises, Regent Seven Seas Cruises and Norwegian Cruise Line. It made accquisitions of Prestige Cruises International, the Oceania Cruises and Regent Seven Seas Cruises brands. The company launched Norwegian Bliss, Norwegian Joy (cruise ship designed for Chinese travelers). It has plans to introduce more ships by coming years. The company has Allura Class Ships on order for delivery. In a bid to facilitate travel for cruise passengers, the brands strive to provide an enhanced level of onboard service. They offer a wide range of features, amenities and activities like a variety of accommodations and multiple dining venues.