Zynga Inc. is a leading developer, marketer, and publisher of social game services. Zynga's gaming portfolio includes CSR Racing 2, Empires & Puzzles, FarmVille, Merge Dragons!, Words With Friends, Mafia Wars, Zynga Poker and Treasure Isle. Zynga operates social games as live services, which means that it continues to support and update games after launch and gather daily, metrics-based player feedback that enables it to continually enhance games by adding new content and features. The company publishes games on a number of global platforms including Facebook, MySpace, Yahoo, iPad, iPhone and Android devices. Zynga earns revenues from the sale of advertisement-free versions of mobile games, virtual currency that players use to buy in-game virtual items, licensing and advertising services. Zynga acquired Peak thereby adding Toon Blast and Toy Blast as new forever franchises to its live services portfolio. The company acquired Rollic thus marked the entry of Zynga into the hyper-casual gaming market.