Hertz Global Holdings Inc. (HTZ): Investment in Car Rental Recovery

By Patricia Miller

Apr 18, 2025

2 min read

Bill Ackman's stake in Hertz Global signals confidence in its turnaround and potential for growth amid tariff impacts.

Man signing car insurance document or lease paper. Writing signature on contract or agreement. Buying or selling new or used vehicle. Car keys on table.

#What you need to know

Bill Ackman’s Pershing Square Capital Management has acquired a nearly 20% stake in Hertz Global Holdings, signaling a strong belief in the car rental company’s potential turnaround. Ackman appears focused on helping Hertz rebound from strategic missteps—most notably, its overinvestment in electric vehicles, including Teslas, which contributed to a $1 billion impairment.

He also sees a possible tailwind from rising used-car prices if tariffs on auto imports materialize, which could increase the value of Hertz’s existing fleet. Meanwhile, Hertz’s CEO plays a central role in navigating the company’s sizable debt load while pushing for operational efficiency and revenue growth.

Despite a recent spike in Hertz’s stock price following Ackman’s investment, Wall Street analysts remain cautious about the company's near-term performance. While there’s no formal announcement, there is ongoing speculation about potential partnerships with ride-sharing or autonomous vehicle platforms, which could offer longer-term strategic upside.

#Why this is important for retail investors

Potential for recovery: Ackman's significant investment signals confidence in Hertz's turnaround strategy and growth prospects.

Market conditions: Increased tariffs may elevate used-car prices, thereby enhancing Hertz's asset value and potential profitability.

Strategic leadership: Hertz’s CEO is tasked with managing substantial debt while aiming for operational efficiency to drive revenue.

Stock performance: The recent rise in Hertz shares indicates growing investor interest, though caution persists among analysts.

Innovative partnerships: Future collaborations with firms like Uber may offer new business avenues for Hertz.

#Relevant ETFs

  • Invesco S&P 500 High Dividend Low Volatility ETF (SPHD)

  • iShares Russell 2000 ETF (IWM)

  • SPDR S&P 500 ETF Trust (SPY)

  • Vanguard Total Stock Market ETF (VTI)

  • Fidelity MSCI Consumer Discretionary Index ETF (FDIS)

  • First Trust NASDAQ Global Auto ETF (CARZ)

Important Notice And Disclaimer

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.