Tinder (MTCH): Engaging Gen Z Through Innovative AI Features

By Patricia Miller

Apr 02, 2025

2 min read

Tinder's new AI game aims to boost user engagement and subscriptions, targeting Gen Z with innovative gameplay and voice interactions.

#What You Need to Know

Tinder has launched an innovative in-app game called The Game Game, aimed at increasing user engagement, particularly among Gen Z users. This feature, which debuted on April 1, 2025, leverages OpenAI’s GPT-4o technology - a voice-interactive AI model built for real-time conversations, creating unique voice-based interactions within romantic comedy scenarios. Users score points based on their responses by displaying warmth and curiosity, with real-time feedback guiding their experiences. Players have the chance to secure a verbal date with the AI, enhancing the overall fun of the app. Currently, this feature is limited to iOS users in the United States and will be available for a limited time. The permanence of the game will be determined based on user responses.

Tinder aims to counter declining subscriptions, a trend noted since 2023, and has warned that revenue growth may not resume until 2027. With Gen Z representing nearly half of their users, this strategic move seeks to renew interest in the platform. Other features under testing include a double-dating option and weekly login rewards.

Tinder's partnership with OpenAI, which began in 2024, sees the app utilizing advanced speech-to-speech technology to bring this gameplay to life. Embedded OpenAI moderation ensures that interactions remain appropriate, aiming to encourage authentic interactions while avoiding overdependence on AI companionship.

#Why This Is Important for Retail Investors

  • User Engagement: Tinder's new feature could significantly enhance user engagement, leading to higher retention rates.

  • Revenue Potential: By appealing to Gen Z, Tinder may reverse its declining subscription trend, potentially stabilizing and boosting revenue.

  • Competitive Edge: The integration of innovative AI features sets Tinder apart from other dating platforms, maintaining its market relevance.

  • Partnership Strategy: Collaborating with OpenAI showcases Tinder’s commitment to technological advancement, potentially attracting investor interest.

  • Future Outlook: Positive user feedback on this feature might indicate a profitable direction for Tinder and its long-term viability in the market.

Match Group Inc. (MTCH) is a leading provider of digital technologies designed to help people make meaningful connections. Headquartered in Dallas, Texas, the company boasts a diverse portfolio of popular online dating services, including Tinder, Match.com, Meetic, OkCupid, Hinge, Plenty of Fish, OurTime, and more. These platforms cater to a wide range of users across various demographics and geographies. The company continues to innovate in the online dating industry, striving to enhance user experiences and expand its global reach.​

#Relevant ETFs

  • Invesco QQQ Trust (QQQ)

  • ARK Innovation ETF (ARKK)

  • Global X Social Media ETF (SOCL)

  • First Trust Dow Jones Internet Index Fund (FDN)

  • iShares Expanded Tech Sector ETF (IGM)

  • SPDR S&P Software & Services ETF (XSW)

Explore more on these topics:

Important Notice And Disclaimer

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.